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Read time: 2 mins
As small business owners, we understand the challenges of balancing priorities while focused on growth.
Over time, this one simple shift has made a huge difference for us — and it’s something we now share with our clients.
It’s called The Law of 1.
The Law of 1 is simply about focusing all your time, energy, and resources on the 1 thing that will have the most impact.
It’s about narrowing down to a single priority that will move the growth needle, rather than trying to tackle multiple things at once.
We used to rely on the Law of 3 — e.g. never having more than 3 priorities, 3 key points, or 3 core problems.
But here’s the truth: for a small business, 3 is often too many.
The real game-changer is narrowing it down to the ONE thing that will move your business forward.
So, today we're sharing 1 (yes only 1) suggestion on how you can use the Law of 1 to grow your business this week.
Here it goes:
HOW TO GROW YOUR BUSINESS THIS WEEK WITH THE LAW OF 1
Start by listing everything that feels important to your growth.
Then, strip it back.
What’s the one single priority that will move the needle?
Identifying 1 priority isn’t always easy, but it starts with thinking about return on investment.
What’s the one thing that, if you focused your time and energy on it, would give you the biggest return?
To help you figure that out, ask yourself:
- What’s currently slowing you down? Is it sales that have plateaued, a marketing strategy that’s not driving results, or a team issue? Tackling the roadblocks holding you back often leads to the biggest breakthroughs.
- What’s the biggest opportunity right now? Maybe there’s a change you could make to your product or service that clients would love, Or a relationship that could be nurtured to bring in more business. Focusing on these opportunities can give you a major boost.
- Where can you make the biggest impact with the least effort? Are there systems or processes that, if improved, could save you loads of time? Or a key hire that could relieve pressure and free you up to focus on growth? Think about what could be a game-changer and take the time to leverage it.
With everything you're responsible for, it's so easy to spread yourself too thin, wasting time on things that don’t make a big impact.
Instead of growing your business, you stay stuck in the weeds.
So this week, do yourself a favour.
Focus on the 1 thing that will make the biggest difference.
What’s your 1 thing going to be?
Have an awesome week!
Speak soon,
Lynne & Steve
TLDR:
- The law of 1 can be a game-changer for small business owners, because it helps you cut through the noise and focus on the one thing that will move the needle the most.
- Identify the single priority that will make the biggest impact.
- Focus on addressing the biggest roadblocks, taking on the best opportunities, or leveraging key systems or hires.
- Avoid spreading yourself too thin—channel your energy into what really matters.
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