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Unlocking AI for small business: Where to start - SWI #122

Lynne and Steve Lynne and Steve

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If someone gave you $10,000 to grow your business, what would you spend it on?

We recently asked 30 business owners this question, and a LOT of them said,

“Bring AI into my business.”

That’s a great answer.

AI agents can make your business up to 50 times more productive.

Take Wendy’s, for example—the American fast food chain famous for their Frostys and using fresh ingredients.

With support from an AI partnership, they improved their supply chain management, allowing them to resolve issues like a syrup shortage across their 6,450 restaurants in only 5 minutes.


👉 Watch this clip, it's pretty cool. 


Small businesses can’t replicate Wendy’s investment in AI—but you also can’t afford to do nothing.

AI is the future, and the world is heading that way fast.

So, as you scale, here are a few real‑world ways you can bring AI into your business:


3 WAYS TO GET STARTED WITH AI IN YOUR BUSINESS


1. Free up time

Use AI to handle the grunt tasks, so you & your team can focus on high‑value work:

  • Let AI draft marketing copy, social posts, blog articles, etc. so your team spends more time on strategy and creativity.  (Take this newsletter, for example - we give our AI tool our concept and ideas, it writes the first draft, then we tweak and change it before we publish).
  • Automate simple customer queries (like FAQs) to allow you to support more complex cases.
  • Automate appointment booking and reminders, so your calendar fills itself without back-and-forth emails.

We found a stat showing that 81% of HubSpot AI users said they were spending less time on manual/admin work, and 71% were able to focus more on the most important parts of their roles.


2. Level up your decision‑making

Tap into AI for quick, data‑driven insights, so your small business can make better, quicker decisions:

  • Gather industry and competitor research quickly, so you can consider new opportunities with better information.
  • Brainstorm marketing & content ideas when your creative well runs dry.
  • Forecast sales and cash flow, so you can plan investments more accurately.


3. Streamline processes

Plug AI into your operations, so you can reduce mistakes and move faster:

  • Use AI to triage incoming emails or support tickets, so urgent requests get immediate attention.
  • Automate document drafting and approval workflows, avoiding paperwork bottlenecks.
  • Let AI track inventory levels and trigger reorder alerts, to avoid your equivalent of Wendy’s syrup shortage.


Bottom Line:

You don’t need to be Wendy’s to tap AI’s power for your small business.

Pick one area to experiment with and give it a whirl.

Test, learn, and iterate, always looking for new ways to enable you to focus on the work that truly moves the needle.

And if you’re looking for ideas and support to scale your small business?

Reach out, we’re happy to help.


Speak soon,

Lynne & Steve



TLDR:

AI isn’t just for big corporations—it’s essential for small businesses too. Get started by looking at:

  1. Automating repetitive admin tasks to free up your time.
  2. Using AI for faster, deeper market and performance insights.
  3. Integrating smart tools to streamline your processes.

When you're ready, here's how we can support you further:

  

▶ Explore the archive


Did you know we have our entire catalog of newsletters on our website? 

Check out past issues here.


▶ Work with us


We offer coaching & consulting to help business owners grow healthy, profitable businesses. Learn more and apply for limited coaching slots here.  

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