Think you’re bad at sales? Think again. - SWI #135

Read time: 2 mins

Ever told yourself, “I’m just not a sales person”?

You’re not alone.

Most business owners don’t get into business because they love selling.

And if you’re more of a thinker, doer, or creator, the idea of chasing leads or pitching yourself can feel… painful.

But here’s the good news:

Sales isn’t a personality trait. It’s a skill.

That means you don’t need to be charismatic, extroverted, or persuasive to be good at it.

You just need a simple rhythm, and the willingness to show up consistently.

HOW TO BUILD SALES CONFIDENCE (WITHOUT BECOMING SOMEONE YOU’RE NOT)

1. Ditch the ‘natural seller’ myth

Ignore everything you’ve seen on TV or in the movies.

Jordan Belfort from Wolf of Wall Street, or the guys on YouTube shouting about closing deals in Lamborghinis?

Nonsense.

You don’t need to be smooth.

You need to be clear, consistent, and caring.

Sales is mostly about building trust.

And trust grows from:

• Following through when you say you will
• Asking good questions and actually listening
• Sharing your value in a way that makes sense to your client

If you do those three things, you’re already ahead of most “natural” salespeople.

2. Start with small habits

You don’t need a fancy pipeline or a sales funnel.

You just need small daily actions that add up.

Try this:

• One follow-up a day: Check in with a past lead or client.
• One sales call a week: Block the time, even if it’s just an informal chat.
• One testimonial review a week: Read your past reviews and remind yourself what people value about you. (It helps your confidence—and your messaging.)

Sales isn’t about pushing. It’s about showing up.

3. Use a simple conversation flow

One of the biggest reasons sales conversations feel awkward is because you’re not sure where to go next.

That’s why having a structure helps.

Our clients love the LANDS framework, because it gives them a clear, natural flow for any sales conversation:

• L – Lean In: Build rapport and start with genuine curiosity
• A – Assess the Problem: Ask smart questions to understand what’s really going on
• N – Name the Need: Reflect back what they truly want or need
• D – Describe the Vision: Paint a clear picture of what’s possible if the problem is solved with your service
• S – Secure the Next Step: Offer a clear and relevant next step to move forward

It’s not a script. It’s a map, so you always know where you are in the conversation, and where to go next.

Bottom line:

You don’t need to become a “salesperson” to grow your business.

You just need to build the muscle, one rep at a time.

And if you want help building a sales rhythm that actually feels good (and works), that’s what we do.

👉 Book a strategy call

Speak soon,
Lynne and Steve

TLDR:

• Sales isn’t a personality trait. It’s a skill you can build with practice.
• Start small: 1 follow-up a day, 1 call a week, 1 testimonial review.
• Use the LANDS framework to guide your conversations:
  1. Lean In
  2. Assess the Problem
  3. Name the Need
  4. Describe the Vision
  5. Secure the Next Step
  6. Selling gets easier when you have structure and confidence, not pressure or tricks

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