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Read time: 2 mins
Ever feel like growing your business is just one giant to-do list you never have time for?
You know you should be marketing, following up leads, improving client experience… but it all feels too big.
Too time-consuming.
Too hard to start.
It’s a common trap.
Most people think they need to go all-in to make real progress.
But the truth?
You don’t need massive action.
You need consistent action.
Growth happens when you build small, repeatable habits... things you can do in just 10 minutes a day.
It’s the same principle behind Dollar Cost Averaging (DCA) in finance.
Instead of trying to perfectly time the market, you invest small, regular amounts over time, so your results compound and grow with less risk and stress.
In business, it works the same way.
You don’t need to pull off a huge campaign or overhaul your sales process overnight.
You just need steady, focused effort.
For you, it might look like:
- 10 minutes of marketing each day
- One sales follow-up per week
- One small improvement to your client experience each month
This simple rhythm builds visibility, trust, and momentum - without the burnout.
Let’s break it down...
HOW TO USE “DCA” TO GROW YOUR BUSINESS THIS MONTH
1. Apply it to marketing
You don’t need a massive campaign to stay visible and attract leads.
You just need to show up regularly with useful, relevant content.
Try this simple rhythm:
- Monday & Wednesday: Share 1 story or insight about your work (LinkedIn, email, Instagram (wherever your audience is))
- Tuesday & Thursday: Reach out to 1 past lead or contact and check in
- Friday: Reflect on what worked, and plan next week’s 10-minute actions
That’s about 10 minutes of work per day that compounds over time.
People start seeing you as reliable, credible, and top of mind.
2. Apply it to lead generation
Most business owners wait until they “have time” to chase leads, or worse, until their pipeline has dried up completely.
But that approach puts you in a reactive, stressed-out mode.
You're trying to generate new business right now, when you're under pressure and need quick wins.
Instead, take a DCA approach, e.g.:
- Every day, spend 5 minutes on follow-ups
- Once a week, email a past client or referral partner
- Once a month, connect with a contact over Zoom or coffee
That’s it.
You’ll stay connected with people who already like and trust you, and keep your pipeline warm without making it a full-time job.
3. Apply it to client experience
Think about your best client relationships.
They probably didn’t fall in love with you because of one grand gesture.
It was the little things.
The follow-through.
The fast reply.
The time you took to explain a confusing process.
So this week, try asking:
- What’s one small thing I could do to make my client’s life easier?
- What’s one common frustration I could pre-empt or solve?
- Small wins here lead to big loyalty.
Bottom line:
You don’t need a dramatic overhaul to grow your business.
You just need momentum.
So instead of stressing about a perfect plan, start with one 10-minute habit.
Build it in. Do it often. Watch the results build over time.
And if you want help creating a simple system to consistently grow your leads, sales, and client results?
We help service-based business owners build momentum without overwhelm.
Speak soon,
Lynne and Steve
TLDR:
- Real business growth doesn’t require big, stressful efforts. It comes from small, consistent actions over time.
- Borrow the idea of Dollar Cost Averaging from investing, and apply it to marketing, outreach, and customer experience.
- Spend just 10 – 30 minutes a week showing up consistently, building trust, and improving the little things. It all adds up.
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